It is a really helpful aid for making our media decisions due to the ability to do in depth scenario planning. The reach numbers for so many different media types means that we can develop rigorous plans that are targeting the right people across a variety of platforms. Without this tool it is extremely difficult to calculate the overall impact that our media plans would have holistically. It is also extremely useful for understanding the marketing opportunity available to us. For example, we can calculate who is consuming the products we are looking to sell and therefore use this information to calculate the audience which would give us the most opportunity to target. Also, by using the survey data we are able to calculate lots of information about the audience we are wanting to target, where they are likely to consume and the time of day or week they are consuming.

Analyse data on media consumpyiom habits and post campaign analysis

It lets you have all the data in front of you and makes researching and analysing quite quick if you know what you’re doing. You’re able to use it for different data sources