What initially drew us to Team4 was how focused they are on what they’re good at: building inbound engines. When we were looking for support, we found a lot of agencies would quickly steer the conversation towards paid activity, whereas we knew our immediate problem was organic visibility and awareness. Team4 were much more aligned to what we were actually trying to achieve. I also really like their agile approach. We work in short cycles ourselves, so rather than starting with a huge project scope, we have a clear objective and then work together to identify the actions that are most likely to create value and move us towards it. They are also really proactive in using AI as part of how they deliver the work. It’s not something they’ve bolted on, it’s genuinely part of their approach to building an inbound engine. That aligns really well with how we think about using AI ourselves, and I think it has helped us move at a pace that would be difficult to achieve otherwise. But probably the thing I value most is the team themselves. Dan and Darren are proactive, knowledgeable and willing to challenge us. There are so many things we could be doing, so we need people who will say, "Yes, we could do that, but is it actually the best use of your time?" They genuinely take an interest in our business, ask the right questions and are always pushing us towards the next opportunity rather than sitting back and waiting for us to tell them what to do. They’re also just great people to work with, which makes a big difference.