I love the range of customization possibilities. Unlike other bio link solutions where you can add only URL links as blocks, you can add multimedia content (videos, pictures, icons, etc.) You can also build multiple pages, as you can do with a standard website. And instead of multiple pages, you can create carousels so that you maintain the main "homepage" but show different images. Another feature I love about Taplink is when I embed a YouTube video, it is interactive such that a user can subscribe to the channel without leaving the Taplink page. With other bio link builders, they will have to leave and log into the YouTube app to be able to subscribe. This feature alone is exceptionally beneficial for not losing users. Taplink is mobile-first optimized. So even though I can display the pages I build in a desktop browser, they do not resize to fit; they maintain their mobile dimensions. But that said, viewed on a mobile phone, the pages you can build are gorgeous.