The UI/UX is top-notch and comes close to being a full-fledged development tool and may eventually even replace Storyline for elearning development. It performs so easily, making animations easy.

I like the simplicity in getting started with Synthesia. It was possible to simply jump right in and begin creating my first video, without receiving any type of training. Creating scenes (whether new or based on a template), editing them, adding a script, and previewing them (including with narration) is quite intuitive. It's actually simpler than creating a PowerPoint slide, with a more interactive and engaging deliverable. Their AI avatar features are also quite impressive, especially when it comes to selecting and editing an avatar to match the tone, guidelines, and needs of a client brand. Additionally, customer support is also top notch. They're very kind, patient, and do not stop until your challenge is resolved. Finally, the ROI in terms of hours saved is unparalleled. As a designer for over 15 years (including video design), the ease of use and quality of work that can be generated in a short period of time allow me to focus more on video strategy and objectives, rather than on the mechanics of designing videos.

Synthesia helps me take a lot of content information and turn it into training employees can actually follow and use. I build onboarding, leadership development, and process training for a university with multiple campuses, so clear, consistent communication is important to me. The scene-by-scene layout in Synthesia is especially helpful because that is how I think through my training. I can organize the narration, visuals, and examples around what employees need to know and how they will apply it in their roles. Being able to work through individual scenes makes a larger training buildout more manageable. The AI avatars and narration are a big upside. I can create presenter-led training without coordinating a live recording for every topic. I also appreciate being able to revise the content when a process changes and provide a consistent explanation across campuses. For me, the value goes beyond creating a professional-looking video. It is giving employees clear guidance they can return to and helping them feel better prepared to do their jobs.