Imagine a data orchestration platform the can sync Salesforce, Marketo, Hubspot, Snowflake, Pendo.io, Atlassian Jira, Google Sheets, Zendesk and many other platforms. With syncing running every minute... you don't have to imagine, it's available today with Syncari. If I was building a new SaaS business today, and started thinking about what the martech stack would look like… before buying a CRM, MAP, DW. I would start with the data model first, rather than years down the road as most SaaS companies do. Then I would research an iPaaS type platform as the base and build up from there. There’s a world of them out there too. My preference is one that is thinking 360view first. Extra points for building a place to centralize all your relevant prospect, customer and product data too with self service — without having to pay for additional licenses just for report viewing. Down the road as your business grows and you need to migrate to a larger or different CRM, MAP etc… then your migration can occur in weeks instead of months or years. Looking to be acquired, or acquire other businesses? You can easily sync their CRM, MAP, DW and again, migrate their data into your unified platform relatively easily. Or vice versa! As I mentioned above, even better is a platform that easily connects into most BI tools or has BI built-in. Experienced data folks know the above is MDM. They all dread MDM when it comes in after the fact, often rightly so. However, the last few years we’ve seen a renaissance of MDM, simply because it’s finally being done right. Finally leveraging no-code functionality to support the business user. Marketing operations teams are now being tasked with, or driving the projects themselves - to do MDM right. Without MDM you get a mishmash of siloed operational flows being built by different teams across your individual platforms. Think about your stack today. You’ve got in-app analytics, map, crm, content attribution touchpoints, web analytics, prospect email cadences, customer email cadences, operational emails, enrichment and intent data. In many cases these aren’t connected. If you could offload all your operational flows into a single platform instead of many, then have that data synced back across all your departmental platforms… that would be transformational! Even better, it's available today with Syncari.

Syncari has allowed our RevOps team to better align our product's data to our revenue processes and systems. Without having to go through a lengthy engineering backlog, we can de-dupe, standardize, and unify product data to then pass to our revenue teams. Syncari's onboarding and support has been top-notch, and it feels like they really do listen to their customers when it comes to launching new improvements.

-The strong bridge function -Super patient and supportive tech support team -Easy-to-use interface