They are willing to explain and teach business users about the core concepts of payments and payment gateways, as well as offer suggestions on getting started - even if that's not with them at first.

The API is simple and easy to use, and it does not enforce complex requirements on our purchase process. We can make use of Spreedly's API and documentation quickly.

Thanks to Spreedly we don't have our sales halted by building to new gateways just to close a deal.