The biggest advantage of using Sotrender is that we have access to all our social media data stored under one roof. And now there is also LinkedIn analytics available, which is great. It’s also very convenient that all the metrics are unified - no matter if we want to track FB, IG or TT data - they are presented and explained in the same way. Even junior employees don’t have troubles with analyzing them.

As an analytics and reporting tool, Sotrender is a godsend for marketers. It's easy to use, the UI is very user-friendly, and it's got a lot of great features. For example, I love that you can compare your results against competitors' KPIs both on Facebook, Instagram, Twitter and YouTube. It's great for seeing how your brand is doing relative to others in the industry. You can also set up campaigns and goals so you can easily track your progress and make sure you're staying on track with your social media strategy. Another thing that's great about Sotrender is that it makes it easy to access all of your data in one place. You'll have reach, engagement numbers, users' demography information (age range etc.), comment sentiment analysis—the list goes on! And finally, one of my favorite things about Sotrender is how quick and easy it is to generate reports based on this data. The reports are comprehensive yet concise enough for anyone who isn't familiar with social media marketing or analytics software to understand what's going on.

The most useful in Sotrender is access to many data such as user activity on a given profile. It's also great that the website offers to check statistics from earlier periods, e.g. a year or two back. A great tool for analyzing the data needed for scientific work.