SoftSync is a CRM platform that automates tasks using AI integration. It connects with AI assistants like Claude and ChatGPT via the Model Context Protocol for autonomous CRM functions. By consolidating customer data on a single page, it eliminates the need to switch between tools. Data is accessible in table, pipeline, or calendar formats without requiring extensive training. The Autopilot feature handles tasks like reminders and follow-ups, previewing actions before execution. SoftSync enables instant customer lookups and auto-populates data from company registers, accounting systems, and emails, reducing manual entry. It integrates with email and calendar apps and offers a REST API for custom solutions. An MCP server allows AI assistants to work across the CRM and other tools simultaneously. Data is securely stored on Azure servers in Stockholm, adhering to EU regulations and also own US regulation for US data. The platform ensures stored information is not used to train AI models.