Simple Booking CRS Simple Booking is a Central Reservation System (CRS) and booking engine built for hotels and hospitality groups that want to grow direct revenue and reduce dependency on OTAs. The platform combines a high-converting booking engine, rate and inventory management, and channel distribution to help hoteliers sell smarter and optimize pricing in real time. Simple Booking is also home to a growing suite of AI-powered applications designed to simplify daily hotel operations. Rezmate, the integrated AI chatbot, engages website visitors directly on the hotel's site, answering guest questions and driving bookings around the clock. With Simple Booking's newly launched MCP (Model Context Protocol) connectors, hotels and technology partners can plug their preferred AI agents directly into the system, giving them secure, structured access to live property content, availability, and rates — making Simple Booking one of the first CRS platforms to offer native AI-agent connectivity. Trusted by 7,000+ properties in 75+ countries, Simple Booking is part of Gruppo Zucchetti, one of Europe's leading software and technology groups, giving hotels the reliability, scale, and continuous innovation of a major enterprise backed by deep vertical hospitality expertise.