Sift's Fraud Prevention Platform

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623 reviews
  • 1 profiles
  • 5 categories
Average star rating
4.6
#1 in 9 categories
Grid® leader
Serving customers since
2011
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Sift's Fraud Prevention Platform Reviews

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Profile Name
Star Rating
490
117
13
2
1
Kerolos G.
KG
Kerolos G.
Payment Operations AnalystMid-Market (51-1000 emp.)
10/29/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Powerful Fraud Detection with Robust Automation, But Complex Setup and Cost Concerns

|Sift
I particularly like the new Active Alerts feature, especially BIN Transaction Velocity Spikes, BIN User Velocity Spikes, Low-Value Transaction Surges, and Registration Velocity Surges. These alerts help us identify emerging fraud attacks, coordinated card-testing activity, and unusual payment behaviour more proactively, reducing the need for continuous manual monitoring. I also appreciate the workflow testing and performance insights, which help us evaluate fraud rules, investigate suspicious patterns, and improve detection accuracy while minimizing false positives.
Shannon H.
SH
Shannon H.
Mid-Market (51-1000 emp.)
10/28/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Useful Fraud Detection, but App Activity and Automation Fall Short

|Sift
I like being able to see our members’ activity on the site and use it to spot shills, including members looking at profiles we suspect are their own under another name. Sift helps us detect duplicate accounts and account takeovers, so we can address them before the problem gets too big. The activity monitoring and duplicate account information help us combat unwanted activity on our site. I also found it pretty easy to set up and train for the most part.
Eva L.
EL
Eva L.
Fraud AnalystConsumer ServicesMid-Market (51-1000 emp.)
10/27/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Highly Customizable, But Feature Gaps in Explore and Routing

|Sift
New feature that allows a better automatized fraud detection (Risk Activity Agent)

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HQ Location:
San Francisco, CA

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What is Sift's Fraud Prevention Platform?

Sift's AI-Powered Fraud Decisioning Platform" should change to "Sift's Fraud Prevention Platform" and "Sift is the AI-powered fraud platform securing digital trust for leading global businesses." should change to "Sift is the leading fraud prevention platform securing digital trust for 700+ global brands.

Details

Year Founded
2011
Website
sift.com