The ability to know where your previous users are at all times and get alerted to them instantly. Additionally, their support team is exceptional to work with.

It was very easy for us to implement SifData to automatically track job and title changes for key champions and customers based on social updates, and alert the owner to those changes. What I like the most is that it stores all the information in a separate custom object, so you can see all the past changes in a related list. When you look at a contact, you can easily see all the context and past activity to then reach out for a promotion, left company, rebrand, etc. I also like how Sifdata shows the confidence level and compares the old vs. new value.

We've been searching for Sifdata for years for the following use cases: 1) CSM: if a major POC at an account leaves the company, alert CSM to forge new relationship 2) BDR: if an evangelist leaves an account, then lands a role at a different target account, alert BDR to reach out Sifdata beautifully helps us solve both by tracking title/company changes for a select set of our SFDC contacts. The data lands in SFDC fields, from which we can create alerts/workflows/etc to finally, FINALLY, track these changes.