As a launch manager, I used Shorter Loop to manage all product launch activities of my departments and other departments such as engineering, sales, marketing, software development and customer support teams globally in ONE tool. The tool interface is easy to understand and doesn’t require any training. You can either start creating your own product launch plan from scratch or bring from Jira or add from product backlog, also bring it from feedback management module with in the tool (Idea manager and it helps you to prioritize features by using AI driven analytics, segregating under meaningful themes and make your job very easy to manage all key feedback and split those most important, good but lesser important and nice to have feedback in the product roadmap module. The beauty is you can see your product launch plan and other team’s progress and add/edit/delete/complete as you need

Shorter Loop (new name of ProdEasy) is undoubtedly one of the top product management platforms out there. As a product lead, I've seen it transform how we work. It's the best product discovery platform, ensuring we always start with the right product vision.

Validate Your Marketing Story First Before You Plan a Marketing Strategy 1. Start with the most important thing - Know your customers and create their persona in persona canvas, in order to validate their needs, goals. set up experiments/validate the hypothesis for each persona right from the tool, the experiments help you know if your identified needs and challenges of the persona are right based on results achieved from experiments 2. Create Value Proposition - Create Marketing Strategy/positioning and messaging based on this value prop - keep everything in one place 3. Idea Manager canvas (you can also call it Feedback manager) - allows you to gather 360 feedback right from the tool - be it customers, peers, stakeholders, teams, extended agency etc. Shorter Loop AI helps you to analyze the ideas, and segments in themes by discovering the patterns and based on the ratings submitted, it helps you to prioritize which are the feedback to consider with highest impact and priority (this eliminates other survey/feedback capture tool as it keeps everything in one place from discovery (listen, ideate, collaborate, create), user journey to define, plan, build, launch, measure and learn. 4. Plan your campaigns, keep track of those in planning and roadmap canvas 5. Post Launch you can check the crucial success metrics & more - web traffic, churn, product usage metrics, active users and more Best thing - Keep everything related to marketing in ONE place and most importantly validate your marketing stories before you make it by validating personas, and their journeys by running experiments, and gathering 360 feedback - customer, peer, partner, in-house teams. Shorter Loop AI makes my job easy by creating personas on the fly and you review/fine-tune further before setting up experiments, not just that it goes through all feedback, analyzes and segments these, ranks these to enable decision makings on the most important feedback to incorporate in the product roadmap - thus saving your time analysing it manually and helps you focus on core marketing activities