For us, the best parts are the business insights and the historical competitor data.

ShopVision's agent and the prompt library is a great launch pad for ideas of topics and data to dive into. I also really like swipe files and being able to save competitor's creative for inspiration and to come back to later when I'm planning a campaign or initiative. The user experience is very intuitive and organized.

Shopvision can do a complete and comprehensive competitive analysis in a fraction of the time it would take me to do it. We track competitors on both a regular basis, but in particular during major holidays to ensure we are not missing out on key messaging or experiences. It not only tells us what other sites are doing faster than if we click into each one ourselves, but it provides a full analysis and compares it with our own site experience. We would previously visit and screen shot everyone on a semi daily basis and then sit down to perform our own analysis which was incredibly time consuming. This has saved us loads of time to say the least!!