We tried managing everything with our internal team for almost two years. We thought we were doing pretty well—sales were growing, and ACoS seemed okay. But honestly, agency expertise makes a real difference. The reporting is incredibly detailed but also digestible. We get custom dashboards showing attribution across different campaign types, and Jake's team has set up tracking so we can see which keywords are actually driving incremental sales versus cannibalizing organic. They track Total ACoS, which gives us a much clearer picture of profitability. Having this level of visibility has completely changed how we make decisions about budget allocation. Our internal team was excellent, but they didn't have the depth of knowledge across all Amazon's advertising platforms that Sequence brings.

Our product images and A+ Content were pretty basic before working with Sequence. Vanessa leads their creative team and has completely transformed our listings. The sponsored brand videos they produced are clean, professional, and actually tell our story in a way that resonates. Our click-through rate on video ads improved significantly, and we're seeing much better conversion rates on the PDPs now. The creative work integrates seamlessly with the advertising strategy.

I enjoyed their ability to properly consult and share a roadmap and strategy to drive profit was a big