Clean interface and a nice UX. Everything is easily accessible for clients, and on the dev side, building with Sanity just keeps getting faster and faster. Support is also very responsive, and their MCP support for automated control of my Sanity CMS is really clean.

I sell website templates, and I use Sanity for two things: running my own store and building my templates so they're ready to connect to it. The best part for me is that I can shape the editor to fit each website. If it's a site for an estate agent, the editor has spaces for houses and agents. If it's for a coach, it has spaces for their programmes. When someone buys a template and connects their own Sanity account, everything is already laid out in a way that makes sense for their kind of business. On my own store, I keep all my template details in Sanity. I like that I can save changes and look them over before anything goes live. It has saved me from a few mistakes.

The best part is that the content model lives in code. Schemas sit right next to the frontend, so a new block is a schema, a GROQ query and a component. Best developer experience.