Simplicity in creating pipelines to collect and forward user events data into other platforms.

I like having the ability to really get under the hood and do some custom integrations. Rudderstack's transformations feature is great for modifying payloads in-flight and enriching event details on their way to their destination. We were able to use a transformation to add authorization headers to a webhook request in order to facilitate a custom integration. This isn't something that would have been nearly as easy with some of the other CDPs in the market.

Rudderstack has enabled the go-to-market side of our business to pull data into our data warehouse from Stripe, Mailchimp, Salesforce, and our other SaaS products without taking up engineering resources. These "cloud extract" sources are worth the price of admission alone. As an analyst, I can hardly imagine going back to a world where I had to write, schedule and maintain my own versions of these ELTs. Adopting Rudderstack went a long way in increasing the velocity of our data & analytics team. We also use the SDK, but I have limited experience using it to implement track and identify calls (although our growth engineers seem to love it). I am also impressed by their support in Slack. They do an excellent job keeping us updated with the status of our requests and almost always have solutions within a week.