Rubie is an AI-powered customer data migration platform built for B2B software companies.
Rubie automates the work of transforming and migrating messy customer data into your product, helping implementation and onboarding teams get new customers live faster without relying on custom scripts, manual data cleanup, or engineering resources.
Unlike traditional ETL tools designed for predictable schemas and clean system-to-system integrations, Rubie is built for the messy, inconsistent data that comes with customer onboarding. It intelligently maps, transforms, validates, and loads customer data, even when every customer’s source data looks different.
With Rubie, teams can:
• Automate complex customer data migrations
• Map and transform inconsistent source data
• Validate data before it reaches production
• Reduce manual spreadsheet and scripting work
• Handle more implementations without scaling engineering or services headcount
• Get customers to value faster
Rubie gives implementation teams a repeatable, scalable way to handle one of the hardest parts of customer onboarding: getting customer data into the product.
