The ability to send a follow up card or personalized gift right from our Salesforce CRM across leads, contacts or campaign features with a click of a button. The editor for the cards is super flexible and developing content or messaging for reuse can be saved and reused across cards, logos and personalizing things like Golf balls , water bottles and mugs has been really effective and clients like it. I like the fact that the status of shipped item is right on the contact and lead record so we know when the recipient received item so we can follow up immediately. One nice feature is we can set budgets for our sales team to manage our spend across rocket notes users. We are using the built in reporting in salesforce and dashboards are nice to allow us to see the whole picture across the sales and gifting programs.