There are many content review tools out there which allow users to score/rate your content. The trouble with a lot of these is how do you interpret those scores? Is the rating good? What do you do? They are often too generic and more of a vanity metric. And that's where Rockee has stepped in to fill the void for me. Not only do I get a content score, but most importantly I get context, as I can understand 'who' rated the content. So now, I can filter those ratings based on my target personas, and potentially ignore the data from audiences who are not our target market. More often that not, this gives a very different perspective to the data, as well as some really invaluable actionable insights.