Registria is a company that offers customer relationship management solutions designed specifically for brands that sell their products through retailers or directly to consumers. Their platform, PhotoRegister, makes the product registration process simple and convenient by allowing consumers to register their purchases using their mobile device’s camera. This innovative method helps brands directly engage with their customers, enhance customer loyalty, and increase after-sale revenue opportunities.Registria provides detailed analytics and insights to brands on their customer base, which helps in personalizing marketing strategies and improving customer service. By streamlining the product registration process, Registria also assists brands in complying with regulatory requirements and managing warranty claims more effectively.