At any time I can edit the page to redirect to, so if the previous link is outdated my marketing campaigns will still work, I can track how many clicks (unique, non-unique) were clicked to understand better my audience, their preferable platforms. I can create easily QR codes for offline activities and regularly use this feature. It is free for all my needed activities. I can give the short names I need.

Rebrandly URL Shortener is easy to use or easy to step up. In a marketing branch, the URL Shortener tool is very useful. The name Rebrandly is known to rename or update the links

Amazing Support Custom Domains for Free Overall way better than bitly (even in the free version)