Product Avatar Image

Rakuten Advertising

Show rating breakdown
95 reviews
  • 2 profiles
  • 7 categories
Average star rating
4.4
Serving customers since
1996
Profile Filters

All Products & Services

Profile Name

Star Rating

62
25
6
0
2

Rakuten Advertising Reviews

Review Filters
Profile Name
Star Rating
62
25
6
0
2
Verified User in Cosmetics
UC
Verified User in Cosmetics
01/22/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise

What I like best about Rakuten Advertising is its strong emphasis on partnership quality and long-term value creation. The platform is built around meaningful, performance-driven relationships rather than transactional volume, which allows advertisers and publishers to align more closely on shared goals. I also value the depth and reliability of Rakuten’s data and reporting. The transparency into performance, attribution, and partner contributions enables more informed decision-making and optimization, particularly for brands that prioritize sustainable growth. Finally, Rakuten Advertising’s global scale combined with localized expertise stands out. The ability to activate and manage partnerships across regions while still receiving market-specific support makes the platform especially effective for organizations with international ambitions.
Md Mudassir A.
MA
Md Mudassir A.
Product Designer
01/17/2026
Validated Reviewer
Review source: Organic Review from User Profile
Incentivized Review

Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands

I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond finance, I also appreciate the access to top-tier, exclusive brands across the Retail, Fashion, and Travel sectors, such as major department stores and travel agencies. Their deep-linking tools have been reliable, helping ensure I receive credit for specific product promotions, and the tracking accuracy has remained consistently solid.
Andrea B.
AB
Andrea B.
01/16/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Great CTV targeting, but limited audience and elevated CPM

Even if they still don’t have a large audience, it allows you to reach a specific target of clients through connected TV channels.

About

Contact

HQ Location:
San Mateo, CA

Social

@rakutenadvert

What is Rakuten Advertising?

Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

Details

Year Founded
1996