The user friendly UI. It is very easy to use and the visual tool are good

Quid saves time by automating data analysis tasks that would take much longer to complete manually. In short, I really enjoy Quid because of its advanced visualizations and user-friendly interface.

We did a thorough evaluation of platforms for measuring and monitoring earned media across social and traditional media channels. Netbase checked all the boxes and provided all the core metrics along with a key area which entailed comparison of brands/products against features and buying criteria. The matrix reports are great, and we can swap different metrics in and out of the matrix along with how we'd like them to be compared across the two dimensions. Sentiment and emotional metrics are really great and were spot on when we checked the actual social and news content (something I encourage everyone to do). Sentiment was granular enough to show where the brand was rated versus other topics mentioned in a post or article. Again, sentiment and emotion need to be linked back to the target topic and not just the overall post. We're still building out our dashboards and these appear flexible and thorough, i.e. nothing really missing. I really like that I can clone a dashboard and them modify the primary diver, i.e. a a competing brand, geo region, time period, etc. and all my dashboard work just carries through with the new topic lens. For example, I can create a super dialed-in view for our core product, and then create another one for a totally different product or sub-brand (if it's been defined as a topic). We create some broad topics so we could expand our tracking of other sub-topics within it without having to expand our subscription (to additional topics). Netbase has been quite flexible versus other platforms which worry excessively about topics which are too broad and allow the user to circumvent media volumes thresholds. There's extensive drill-down capabilities on almost every metric/dashboard element, so if you want to view the specific post/article and identity of the author, it's all there. We're expanding our dashboards to create some cool influencer tracking views.