QualSights is a complete game changer when it comes to doing qualitative research. Instead of doing only live interviews, I can learn from a large number of people - anywhere in the world - in any langage, and they can answer questions in their own time, in any context. It allows me to learn about consumer behavior in the moment that matters, whether it be in-store, while using the product, or any other appropriate time. I'm a huge fan and will continue to use it