We get honest customer feedback from PSP’s anonymous interviews. The reports show us many kinds of invisible realities that we didn’t know about our competitors and how customers think about them and us. The interviewer understands our product technology and strategy and how we sell to customers, so he gets us insight into all aspects. The interviews are extremely fine-grained and thorough but also come with concise summaries with intelligent recommendations we can use.

PSP has worked with us over the last year to do win/loss analysis on deals in the US, Europe, and Asia. Our technology is very specialized, but PSP had no trouble coming up to speed on our space and customizing the interviews and process to fit what we needed in different areas. The interviews and analysis are very detailed and give us the specifics at both the technical and commercial levels that we need for both sales training and product strategy planning. They are extremely diligent in their outreach, which has been particularly useful for getting valuable feedback from lost opportunities. Their anonymized interviews are especially compelling because we get candid feedback that we would not get if we asked it ourselves. We are extremely happy with their work.

PSP offers a personal and tailored approach to win/loss analysis. The post engagement data and analysis was informative in addressing our needs. We knew exactly where to adjust our process, strategy and train our sales and marketing teams to make a difference.