Getting started was a breeze. The platform is so simple so my team was able to just jump right in and start building our newsroom with no problems. We turn to it constantly to post updates, and it’s loaded with just enough features to be useful without feeling overwhelming. It makes our company look slick and helps us easily put our news out there in a professional manner.

The real time media monitoring is really my focus. I found it easy to use and set up alerts for mentions of my brand, campaign keywords, and competitors names in minutes to be alerted straight away. It’s critical to my job to use this kind of frequency of use virtually constantly. The features within the monitoring module is just right – not too much to be overwhelmed but deep enough to provide insight including sentiment analysis and share of voice metrics. The customer service team also helped me a lot on a complex boolean search query. It has proven very useful in assessing the immediate effectiveness of our campaigns.

The best part in my opinion is the fact that Prowly is a real PR CRM. Not to mention it gave our team one place to call home for all their media contacts and interactions, cutting down support tickets for "lost" contact lists or access issues significantly. Easy of use is a big win – the interface is easy for the comms team to work with, and they only had some minimal training. Implementation was a cinch — we had it set up and running no long, drawn out, integration projects. We use it every day and the stability is rock solid. There are features like tracking opens and clicks on pitches that are actually useful and can be used to centralize everything in a secure place.