Possibilities to adjust and tune feeds for price comparison sites and PPC product ads. Then easy functionality to convert feed to different specifications. Ability to connect feeds/CSVs from different sources (eg. with scraped data).

Mergado is a great help for online sellers and marketers who are dealing with XML and CSV feed optimization of online stores for marketplaces, comparison engines and advertising systems. A wide palette of features lets you not just optimize the feed but also create queries based on availability, delivery time, price and many other criteria. With tons of how-to's on Mergado website and their regular online workshops, you gonna learn the ecosystem pretty quickly and even if you struggle, there's very good online support. I especially like the apps in the Mergado Store, which extend your possibilities to PPC advertising, image marketing, smart monitoring and many more.