This course transformed how I think about Brand vs. Product Marketing. The frameworks, case studies, and exercises made everything finally click — especially the parts that filled in gaps I had around how successful brands are built, validated, and measured. I now know exactly what goes into building a brand and how to connect product messaging to brand strategy in a way that resonates with customers. Definitely worth it.

I absolutely love the community aspect of Product Marketing Alliance. There's been a significant intentionality in designing the community benefits, which greatly enhances the overall experience. Connecting with other individuals in my industry, who are working on similar and different projects, has been a tremendous advantage. In addition to the community, I've had an incredible experience with the Product Marketing Certified Core live training, led by an outstanding teacher, Hope. This has not only been an enriching learning journey but has also furthered my understanding of my role within just one session. Furthermore, I rely on Product Marketing Alliance for its excellent resources and templates, which are indispensable in my daily job. The platform seamlessly solves gaps in my understanding of where to focus in my day-to-day tasks. I also found the initial setup of the platform to be super easy, making the onboarding process smooth and hassle-free.

If you’re a new marketer, this organization might offer some basic value.