The best aspect of pr.co's offer is the ability to build a branded newsroom that seamlessly replicates the design of our website. We have 16 newsrooms and for us it was very important that all the news HQ and the local offices create would look consistent and professional. The tool is also easy to use which is very helpful for those colleagues who don't use the tool every week.

The platform is easy to onboard, easy to use and it helps us to do our jobs more efficient and in a beautiful manner. The fact that we can create the source of truth for all things related to our brand is invaluable. What our developers love most is that we can do all this without them, so they can develop our own product instead of building and maintaining a non-core product. Furthermore, they have a great and friendly support team. Always willing to give us a helping hand. The team is quick to respond, and even if they can’t solve our issue immediately, they always find ways to help.

The Shimano newsroom was built without specific needs in mind. For a globally-minded business with a variety of regional offices and distributors, it's important that the branding of our newsroom looks and feels the same as the rest of our websites. This consistency helps us build trust with our stakeholders, as we aim to provide a seamless experience for them. The CRM database has helped us organize our work and enhance our media relations strategy.