What I like best about BenchmarkONE is that it bundles email marketing, contact tracking, and easy automation all together, and it works really well for what I do over at Urban Home Furniture Co. I’m the Office & Community Engagement Coordinator, so I spend a lot of time keeping our crew connected — we’ve got showroom staff, warehouse folks, and remote team members all spread out. I also look after our regular furniture customers and the local interior designers we partner with. Before BenchmarkONE, I was bouncing between a bunch of separate tools just to send emails and keep track of people, and things would fall through the cracks all the time. I don’t have a marketing background at all, so I love how simple it is to put together emails and set up automated sequences. A couple months ago, I needed to send out our quarterly internal team update, plus a separate email to folks who’d stopped by the showroom and were looking at our custom sofas. Inside BenchmarkONE, I made both templates, tagged my lists separately — one for staff, one for leads and repeat buyers — and scheduled everything without switching between different apps. I also keep all our interior designer contacts in here. Whenever we get new fabric swatches in stock, I shoot a targeted email just to that group. The built-in CRM piece is super useful too. When someone fills out our website form to ask for a furniture quote or RSVP to one of our design workshops, their info automatically lands right in BenchmarkONE. I can jot quick notes on their profile, like that they came in and really liked our reclaimed wood dining tables. Last month we ran a virtual team happy hour on Gather, which is my go-to for our online hangouts. I sent the invite out through BenchmarkONE, checked who opened the message, and only sent a follow-up reminder to the people who hadn’t responded yet. That way I wasn’t bugging the whole company over and over. The automation rules are my favorite part. I put together a short sequence for customers after they take their furniture home. They get a thank-you email a week after pickup, then a casual check-in 30 days later to see how their piece is holding up. It’s not salesy or pushy at all, it’s just us checking in, and it fits that warm community feel we’re going for here. The dashboard lets me quickly glance at open rates and replies so I can tell what messages land well. It doesn’t come stuffed with fancy enterprise features our small team of 11 to 50 people will never touch. It handles both my internal team outreach and customer communications in one place, so I waste less time jumping between tabs and can focus more on planning fun team events and making our furniture customers feel valued.

What I like best about this BenchmarkONE platform is how easy it is to create a professional-looking email campaign even without having any designing or technical coding experience. Their drag-and-drop email builder is intuitive, and their templates are modern and mobile responsive, with the contact segmentation feature, making it simple to send targeted campaigns. They are built in automation and a I am writing assistance, along with scheduling and real-time reporting, help streamlining our email marketing efforts while saving a significant amount of time. The platform also strikes a great balance between simplicity and functionality, making it suitable for both beginners and experienced marketers.

I really like BenchmarkONE for the management and ease of handling the program. I enjoy being able to automate emails, something I used to do manually and that took a lot of time. I find it especially useful to be able to measure the sales area with the indicators the software offers. Additionally, I find that BenchmarkONE is very user-friendly compared to other more complicated programs. The practicality and organization it offers was a key factor in switching from Excel to BenchmarkONE.