I love that it has all the insights in one place. I can do account research, see contacts, usage, spend, and more all in one place. It's an amazing tool for outreach and easy to use. The fact that I can also sequence contacts directly from the platform or see their linkedin pages is also a huge game changer.

The 'List' feature and ability to narrow down data points to identify new leads.

Great, responsive support team who has helped when we've encountered bugs or needed assistance with setup on different features Ability create playbooks pulling from various data sources is super simple once onboarded. Inbox view is a great way to organize your team's leads/tasks, along with the action customization per playbook. Additionally, the ability for the Inbox to be embedded into Salesforce is HUGE. Ability to push updates/new data into salesforce, generate tasks, and create records is great. Workflow builder allows us build more complex playbooks and actions based on lead qualification Ability to create custom fields to detect trends in data/event usage is awesome Recent AI additions are powerful for account and lead-level background research, messaging and more - especially if you team is focused on outbound or multi-threading accounts. List building (and sharing) functionality is simple to use and great for compiling data together quickly (rather then doing it in salesforce, etc) Native integrations with Gong Engage/Salesforce/Slack , etc are simple to use. ---- As a high volume inbound team, Pocus has allowed us to create playbooks to surface the right prospects at the right time. It has also allowed us to create a variety of automated programs via their native integrations. We have not regretted our investment, and is a tools we utilize every single day in our process.