It functionally transformed how we go to market with our POS material. Prior to campaign drive, we at Heineken USA couldn't meet all of our national and regional stakeholders' needs - in that we couldn't localize our messaging at scale and cost. Campaign Drive allowed us to do that, and we've seen 200% jumps in activation in market because we're delivering messaging that actually resonates and are customized to each market.
If you're looking for a clear, ready-to-use and user friendly platform, CampaignDrive is it.
With integration taking place over a year ago, we are still learning the platform, Pica9 offers the necessary customer support of CampaignDrive to better utilize the features available. I am using it more frequently and when I run into time sensitive snags, their support team has been able to problem-solve through our issues.
UI
Verified User in Information Technology and Services
Pica9 ensures brand consistency in messaging and visual identity across multiple locations, which is helpful for large, multi-location brands and products. It is also user-friendly once you are familiar with it, along with comprehensive digital asset management, reporting, and analytics capabilities.
CampaignDrive by Pica9 is a one-stop-shop local marketing platform that helps distributed brands centralize brand assets and deploy on-brand, localized creative campaigns in minutes.