The team is proactive, communicative, and consistently seeks feedback to strengthen its work.

What I like most about Pepper is that it gives us a much clearer picture of how our brand is actually showing up across Google and AI platforms, and then helps us do something about it. It’s not just another dashboard that tells you there’s a problem and leaves you to figure out the rest. The combination of their AI agents and the team behind them means we can spot gaps, understand where competitors are getting visibility, and actually take action to improve it. I also like that we can work with our own data and get answers when we need them, rather than waiting for another report or weekly update. Overall, it feels much more like having an extension of our team than just using another SEO or AI visibility tool.

I like how responsive Pepper is and that they are open to feedback and iterating on their quality pieces. We also have a shared Slack channel, which is the easiest way we communicate with them, along with a weekly call.