What I like most about Pepper is its focus on helping brands improve their visibility across AI-powered search platforms, beyond traditional SEO. The platform provides valuable insights into how our brand is being discovered, referenced, and positioned in AI-generated responses, while helping us identify opportunities to strengthen our digital presence. I particularly appreciate the ability to track relevant prompts, monitor competitor visibility, and better understand where our content strategy can improve. As a B2B company operating in an emerging category, having greater visibility into how AI platforms interpret and recommend our brand is especially valuable. Pepper helps bring structure and measurable insights to an area of marketing that is still evolving.

They've become a really valuable extension of our marketing team. They help us think through strategy, create content, build lead magnets and measure what's actually working. And they're not just focused on top-of-funnel awareness. They help us across the entire buyer journey, from thought leadership to content that supports consideration and conversion.

They've been great for improving our SEO and GEO presence and ranking. I've not got a pretty clear picture of where we're showing up across Google, ChatGPT, Perplexity, Gemini, and other AI search platforms. We're also monitoring where competitors are getting mentioned instead of us, where we're missing opportunities, and how we're trending over time. Because the AI trends change so frequently, the visibility let's us pivot quickly when we need to - AND also explain to my execs what's changed, why we're pivoting and the impact it'll have now and later. I do love agent Atlas. It's their AI tool in the Atlas console. This thing is connected to our own data, so I can go in and ask questions or look into something whenever I want instead of having to wait for a report. It's tracking how often we're showing up for the kinds of questions our buyers are actually asking, which gives us a much better sense of whether we're making progress. The team is as hands-on as I hoped they would be. They're not just sending over reports or pointing out problems. They help us figure out what needs to change and actually work on fixing it. They've got some really experienced people who know the space well, and the combination of their team and the technology works really well. They're also very organized. Projects stay on track, communication is consistent, and we always know what's going on. We have specific goals built into our agreement, and they take those seriously. When we're the bottleneck, they will ping us to keep us on track and I love that! We've seen a good improvement in our visibility across both traditional search and AI platforms since working with them. Overall, it's been a really good partnership, and I would 100% recommend them.