After testing the capabilities of multiple systems from a dozen of proposals we selected Brand Analytics. We started working with their system six months ago, and we certainly made the right choice. Fine-tuning allows us to solve a wide pool of problems such as situational monitoring or collecting UGC-content. The system collects messages from the difficult- to-monitor social networks such as Facebook and Instagram very effectively. It’s also convenient that the system saves all the collected messages even after their sources are deleted. In addition, the system allows adding new and low-exposure resources of interest to us that have not been previously indexed. The resource appears in the monitoring system within 2-3 days after the request and it’s very convenient. The system and the mobile application interfaces are user-friendly and very intuitive. Automatic tagging and labeling of messages leads to a quicker response when a brand is mentioned in social media; and it is especially important for the tour operator. We can set up alerts by a wide range of filters; from messages with a specific tag to messages with a neutral, negative or positive tone and so on. System has a convenient integration with Telegram and UseDesk. There has not a been a single failure in notifications since we started using the system six months ago and all the system tools work very well without a hitch. I would also like to highlight an excellent work of the support team. They respond to our inquiries within minutes, they are always willing to help and provide advice on any issues encountered. They even helped us find a solution to an urgent issue in the middle of the night. Another bonus is a system training course. It helps to educate new managers, to remind of all options of the service and also to learn about newly added functionalities.

Before BA, I worked with 2 other systems for social media monitoring, but this is the best one — at least, in Russian.

I have the experience of using three of the best monitoring systems quite closely. All of them have some advantages and differences, but it is BA that currently combines the best in these systems. Separate mention of technical support, always prompt, responsive and 24/7