In the increasingly complex arena of Direct-To-Consumer (DTC) business, the need for centralized and accessible data cannot be overstated. Being an omnichannel leader, Chemical Guys has been on a quest for a data solution that complements our existing infrastructure. It is in this context that we found OWOX BI to be a compelling proposition. What stands out for us with OWOX BI is its unique approach to data ownership. Unlike other solutions like Dataroma, OWOX BI offers a level of transparency and accessibility that we found truly refreshing. They provide us with a 'data pipeline', a process that transforms our data and stores it in our personal 'bucket'. This flexible setup empowers us to utilize the transformed data in diverse areas of our business, fully understanding where and how our data is being used. In other words, with OWOX BI, we get to truly own our data while they operate within it.

"I like that now we have everything in one place. And it is surprisingly easy to setup data collection to our Google BigQuery. OWOX has a really helpful team to get visualizations."

I really like the ability to track website user behaviour and interaction. Now we have the source of truth and the number of sessions that GA4 identified as direct and significantly lower now. It's helpful to get the data to prove that advertising works actually better than we've seen in our reports before OWOX