This helps survey owners to listen about user's choices. This helped to create a meaningful data based on large number of audience's views to make best choices for the product. One unique feature is, it has an option of ranked list of problems, options etc to see a clear view of priorities of user.
Using the OpinionX, the product owners can make a research about their products like What exactly the customer have a requirement and what are their priorities. So, they can make a better service and can plan accordingly the next business strategy for business growth.
OpinionX helps teams run advanced market research surveys that measure user needs, map customer segments, and model pricing decisions using methods like conjoint surveys, maxdiff analysis, segmentation and clustering.