I use Omniconvert as an A/B testing and experimentation platform to manage CRO programs across e-commerce client accounts, primarily on Shopify. Omniconvert solves several core problems for me: the speed to launch is impressive, as the platform's visual editor, combined with custom JavaScript and CSS injection, lets me build and deploy tests quickly without needing support. The audience targeting and segmentation capabilities are great, allowing me to target by URL, referrer source, customer data attributes, etc., which means I can isolate the right user population for each test. I particularly appreciate the custom goal tracking feature, which lets me define granular goals to measure exactly what each test is intended to move rather than relying on default platform metrics. What I like most about Omniconvert is the flexibility to handle complex, code-heavy tests without hitting platform limitations. This flexibility makes Omniconvert usable for the kind of pro work I do.

I like Omniconvert for its flexibility, which is great for me. It allows me to test more ideas and increase my conversion rate on the website. I really enjoy how I can get more data and decide how much traffic to use for experiments and how much to retain. The initial setup is pretty straightforward, and I can do it on my own.

The ongoing support is still excellent, can't fault it. Bogdan is happy to assist with any tests we're setting up and always goes above and beyond our expectations.