Olark is like one of the most important ways to chat with our customers on the website. I'd say that this is like the easiest way to accommodate customer and people who visit the website. Basically, you're able to chat with the customer just by getting their names and numbers. Another one would be the fact that you're able to solve the problem efficiently and effectively. There is also feedback at the end for the customer representative which is pretty awesome.
It's really simple to install on your website, provides some great tools for an auto response without it appearing robotic and provides easy access for your web visitors to reach out and contact you