Nudge is the tool that you didn't know you needed, until you see the information that it gathers on what you are already doing in your enterprise. The visibility is great, I can see every tool that users have signed up for using there google credentials. This visibility alone helps me understand potential risk and expose from the increasing and consistent breaches. One compelling feature is the AI dashboard, allowing me to see who's using what tool, when.

UI is easy to follow. Pricing is reasonable.

I think it's really the simplicity of the whole platform. The fact that it captures information from sign up, it gives you the insight internally as to what systems are being used. We get an idea of the sort of coverage that we've got by the different categories of products that are being used. It gives us visibility maybe of any duplicate different teams have gone off and chosen different products to solve the same problem. From an IT perspective, that then allows us to turn around and go, is this now something we ought to consolidate on one single platform across the company, or are there real reasons for having two or three different versions of a similar product.