I have used Nightwatch both at an agency and later for an in-house marketing position. Nightwatch offers a wide array of fantastic features to help get a comprehensive view of your SEO strategy as it stands and where it needs to go. Love the different views and locations I can monitor, the visual graphs, and the competitor analyses. Adding keywords is easy and the ability to link your Google Search Console and Analytics is useful. I also find the backlink feature handy.

Nightwatch is truly amazing and delivers what it promises! I signed up with them two years ago and haven't looked back ever since. It is definitely giving its rivals a run for their money! The way this platform organizes the information on analytics and consolidated keyword rankings are phenomenal. Not to forget, the option to switch to "Dark" and "Bright" mode is cherry on top. I have so many good things to say about this beautiful product. The interface and design is just beautiful! 1- Super-friendly, simple and convenient to use 2- Daily Keyword Reports via Email (as per defined schedule) 3- Geo-location rank tracking is a game changer 4- Flexible and segmented reports are powerful 5- Second-to-none Livechat Support 10/10 6- Team does progressive enhancements to the platform to provide more value!

The dark theme is great. I like the fact that when you log in, you see a grid of graphs, showing how all your websites are doing. You can set reports to automatically send to your clients at any frequency. This takes the hassle out of keeping them updated with where their site is at. Nightwatch does not bind you in any contracts either.