Customer Profiling and Competetor Analysis is the best thing about this technology.

Periscope is msot sophisticated analytical tool to turn location-based customer information into insightful GIS data for business decisions related to marketing, finance, strategic and location planning.

NewGrove is one of the best products I have come across when it comes to drawing out insights for marketing and strategic business decision. It uses its power capability of using an analytics tool to provide location-based customer intelligence. To take an example we have used the NewGrove insight feature to draw valuable insights on our individual business unit, how were the customer footfalls, ticket sizing etc. It also helped us gain input on our eCommerce business for its delivery part from store business.