Like many businesses, Gradient has a small marketing team but a never-ending list of content needs. Working with nDash means that we can generate the content we need — from blog posts and social media captions to client case studies and more — without burdening internal staffers with writing tasks and creating a management headache for our team.
I don’t have the time (or interest) to teach a writer Cybersecurity 101, nor do I have the time to hand-hold or heavily edit content — I need content that is ready to go. nDash works like an extension of my team, ensuring that every piece of content that arrives in my inbox has already been reviewed against the project parameters and our brand guidelines. I rarely have to do more than quickly glance at the content before approval.
Like many businesses, I have a small marketing team with only a single person dedicated full time to content. nDash has allowed us to centralize all of our freelance content, making the content creation, scheduling, and even payment processes much smoother.
nDash has set us up with a scalable, transferable point of reference. For example, when our content manager went on maternity leave, she could commission and schedule all the work we needed before leaving. It was easy for our team to see what content was forthcoming and when it would arrive, making everything much less stressful.
nDash has enhanced our content speed and has allowed our team to focus on the bigger picture, big impact efforts. Our organic traffic, page views, and member registrations have all increased since partnering with nDash.
I love so many things about nDash—both the people in the company and its freelancers, the level of responsiveness, and the feeling that I’m not tossing my projects out into some big void of a platform, and that I’m working with professionals who really care.
We have a small team, and even though we had a ton of good content ideas, we don’t have the internal bandwidth to create all the content we need. nDash has helped us:
-Move faster, accelerating timelines for content in a way that has let us be much more responsive.
-Quickly act to create additional content when our data shows us a particular asset or topic is getting traction.
-Let our internal team focus on ideation and creating pillar content, knowing that nDash’s freelancers will be able to develop additional assets based on each piece.
-Get more mileage out of every piece of content while providing freshness to our brand voice.
-Ensure our Japanese-language content is just as accurate as the original, thanks to nDash’s translation services
Unlike my experience with other freelance writing platforms, I feel like nDash does a great job of vetting its writers. It’s hard to find really good writers who will be able to hit the ground running, providing me immediate value—but nDash’s writers consistently deliver work that’s ready-to-go with nothing more than a quick glance or occasional edit. It’s a huge time savings for me.
I get so much value and a huge return on investment from using nDash—it's hard to believe everybody’s not using them. Any B2B team can and should be benefitting from nDash, particularly smaller teams.