1. Simple and easy onboarding: I loved the fact that it doesn't require much time and effort to start with Muraena, everything is intuitive and simple. And the AI search gives you relevant results right away, without a need to dive into complex filters. 2. Data precision: Muraena's database showed a perfect level of data accuracy, which resulted in spikes in open rates and conversions to calls for our outreach campaigns. 3. Unique features: I found that Muraena has some features that are unique compared to other platforms (whether they don't exist, or are too pricey) - Buyer Intent signals and searching by keywords. 4. Integrations: It's possible to export the leads directly to Pipedrive and LemList. I didn't expect they would have it considering their price, but it was a nice bonus for me.