Fast Account Management (AM) matching and response, time for problem-solving and providing solutions quickly. (Direct Account Management and Support Center - both) Dashboard itself has a well-designed UI & UX. All campaign changes (Bid, Budget, Creative/Keyword, Creation - campaign/ad group) are available on MobileAction and easy to check the performance after action.

I work on both ASA and ASO, and MobileAction has been a huge time-saver for me. What I really like is how the platform is structured - there’s AdsManager for paid campaigns and the many ASO tools, and switching between the two is seamless. AdsManager is really easy to use. It lets you manage everything — from keywords to creative sets — in one place, which makes it much easier to optimize campaigns. I also like that you can handle multiple apps from the same dashboard, so you don’t have to switch between different accounts all the time. On the ASO side, I rely heavily on MobileAction for keyword research. The visibility score, competitor tracking, and keyword suggestions are all incredibly helpful for identifying high-potential terms and measuring progress. For ASO, I mainly use it for keyword research and competitor tracking. For example, the ASO reports and keyword trends give me a clear view of what’s working and where there’s room to grow.

The data coverage is absolutely phenomenal. Compared to other tools like AppFigures in some cases I'm able to see 5-6x coverage differences in some stores.