I work on both ASA and ASO, and MobileAction has been a huge time-saver for me. What I really like is how the platform is structured - there’s AdsManager for paid campaigns and the many ASO tools, and switching between the two is seamless. AdsManager is really easy to use. It lets you manage everything — from keywords to creative sets — in one place, which makes it much easier to optimize campaigns. I also like that you can handle multiple apps from the same dashboard, so you don’t have to switch between different accounts all the time. On the ASO side, I rely heavily on MobileAction for keyword research. The visibility score, competitor tracking, and keyword suggestions are all incredibly helpful for identifying high-potential terms and measuring progress. For ASO, I mainly use it for keyword research and competitor tracking. For example, the ASO reports and keyword trends give me a clear view of what’s working and where there’s room to grow.

The data coverage is absolutely phenomenal. Compared to other tools like AppFigures in some cases I'm able to see 5-6x coverage differences in some stores.

We came over from a competitor product due to a few reasons, luckily this opened us to scoping where a lot of products we wanted were already made available to MobileAction + SearchAds. OVERALL - Easy integration - starting with Apple Search Ads (ASA) and eventually our Mobile Measurement Partner (MMP) - Responsive customer support - We provide feedback constantly via slack and find most product or general questions are answered instantly - Ability to integrate and review performance across ASO + ASA bringing keywords is easy - This tool has become an integral part of our day to day on ASA. The automations help us make well thought out bid updates on a daily/weekly/monthly without us diving too deep, taking out the guess work PAID - Budget automations whether to average daily budget similar to the platform and daily cap to pause campaigns when daily spend is hit - There aren’t limits to ways to optimize we currently have our campaigns optimizing to Install, share of voice (SoV - new), top of funnel event, down funnel event, and eventually revenue - Ability to create alerts based on SoV on brand terms so we know when a competitor is bidding up on us. - Reporting in local currency and USD this was a big challenge for us as previous competitor we used didn’t have a way to view local with a USD conversion - Ability to automate discovery campaigns to find the best keywords and push it to a holding campaign for us as an exact match ORGANIC - One of the bonuses for us is having one product that we can do ASO + ASA on, allowing us to just have one contract versus two - The data from MobileAction is what our ASO agency uses and pulls data from - View CPPs of competitors and compare keywords