I have witnessed MNTSN unlock a Performance TV advertising for dozens of brands. Many have told me firsthand the advanced targeting , analytics, and the well thought out and intuitive UI make it a superior platform for any brand interested in CTV advertising.
I've worked with MNTN for a few years as a maker producing CTV spots for bigger brands on the platform. I've owned a production company for over a decade and despite my initial skepticism about how the creative as a service model would affect producers like me, MNTN has become one of my most important agency partners.
My team works with big ad agencies regularly and sometimes it feels like we spend more time and effort putting on a dog and pony show for the agency than we do making the campaigns themselves. MNTN cuts through a lot of the waste of the traditional agency model and facilitates the relationship between clients and makers as efficiently as possible.
This efficiency has advantages for all parties: Clients get our high-end production skills at a much lower cost than they would otherwise. Makers spend less time pitching endlessly and or attending useless internal agency meetings and much more time interfacing with our clients and making our spots better.
The MNTN team do a great job being available to support makers and do a great job putting out production problems that might arise while keeping the client's interests in mind. It's everything that is great about an account manager at an agency with less micromanaging and more genuine support.
Lastly, and this is no small thing, the MNTN folks are genuinely very nice people and treat us like the professional creatives that we are instead of disposable vendors. In contrast, traditional agencies so often have ego-driven stakeholders who like to lead projects with vendors as if we were interns to terrorize through fear like The Devil Wears Prada. We're not savings lives out here, we're making commercials, and with MNTN it really feels like the account reps and us are on the same team supporting each other to make the best realistic choices to maximize production value for client's budget.
All in all, as a maker - MNTN adds stability and predictability to our projects that empowers us to do what we do at an insanely good value to the end client.
I produce videos as a maker for MNTN clients. Ultimately the relationship opens up a new avenue of clients to work with for me and it provides a diverse pool of pre-vetted talent for brands to choose from. I've really enjoyed the relationship because a lot of the awkward and bloated parts of the pre-production process are eliminated or handled by MNTN (client education around the production process, expectation setting, monetary transactions, etc.) That allows me to focus and do what I do best, which is make great videos! Overall I think I've worked with higher quality brands through MNTN as a creator and the projects have all been smooth and successful!
MNTN (pronounced "Mountain") is a technology company focused on revolutionizing advertising through its unique platform that simplifies and optimizes connected TV (CTV) advertising. With its advanced software, MNTN enables brands of all sizes to efficiently run their TV ads on streaming platforms, allowing them to target audiences more accurately compared to traditional TV advertising methods. Their platform boasts user-friendly interfaces, robust analytics, and machine learning technology to maximize ad performance and ROI. By making CTV advertising accessible and measurable, MNTN helps businesses navigate the rapidly evolving digital landscape, ensuring their advertising efforts are both effective and scalable.