As a CDP partner, we've leveraged the MetaRouters Platform and it’s been really impactful for our customers: We love working with MetaRouter because they embed data governance into everything they do, and are best-in-breed for privacy-conscious organizations who want full control over how, where, and when their customers' data is being used. MetaRouter gives our customers better control over their data to ultimately mitigate risk. We rely on MetaRouter to remove third-party tags for our customers and replicate that function using server-to-server events. By eliminating third-party tags that almost always collect sensitive personally identifiable information (PII), MetaRouter improves data governance for organizations as well as faster website load times and increased data accuracy. They are also able to supercharge the addressability within our CDP and bridge the gap between anonymous and known user identities, allowing comprehensive customer profiles for hyper-targeted marketing campaigns, personalized product recommendations, and exceptional customer service. MetaRouter's technology is extremely solid and ahead of the curve - I see big things in their future - and our mutual customers are very happy!

Deploying MetaRouter on site immediately allows you to start capturing increased traffic, can tie together cross domain visits (which is excellent for an enterprise business with multiple sites or campaign micro sites), and can also ensure data is streamed in real time to downstream end points.

MetaRouter helps our clients manage their adtech/martech/data platforms in compliance with an increasingly challenging regulatory environment, by giving them the control they need to conduct proper governance. In addition MetaRouter provides true server-to-server connectivity, which means we can decommission a lot of legacy client-side tags, which improves site performance.