Being able to view/listen to the spots of advertisers and learn where and when and how much they spend on competitors.

Its very easy for me to generate the reports requested by my sales team.

I love how simple this application makes the process of spot analysis. The organization within the application is simple and easy to understand and I love the vast array of reports I'm able to pull. I love being able to pull a list of all airings from my advertisers and my competitors. It gives me great insight into the ad duration they're running, the dayparts they might be buying and the media spend trends over the course of the year. It has really helped us to grow our business and identify ways to improve our own performance. It also gives us a great idea mid-month as to how much stations are clearing our orders since we don't receive postlogs until the end of the month.