Before I've choose a media monitoring tool, I made a very wide analysis, in which I took into account all the important aspects that a PR team of a multinational cross-country company might need. Mediaboard far outperformed all other tools. Besides making reporting very simple, it also includes features such as press release posting, journalist database and crisis communication management. Mediaboard for me is really an all in one PR platform that allows me to easily and simply manage PR activities in four countries from HQ.

Readable and convenient reporting system facilitating the access to needed content.