Measured is the AI-powered media effectiveness platform that marketing and finance leaders trust to know which media investments drive maximum business outcomes. Founded in 2017 on a single principle, that incrementality is the only causal measure of media, Measured combines incrementality experiments, media mix modeling, and platform attribution into one operating system. With 30,000+ experiments deployed and $35B+ in media spend optimized, Measured helps brands like Paramount, The North Face, Unilever, and Chevron eliminate media waste and make budget decisions their CFOs stand behind.